Netflix ad-supported plan has been making headlines to gain more subscribers at a cheaper price by declining revenue. Although it’s slated to launch of Netflix ad-supported plan in early 2023, we may see it officially in November 2022 according to some news reports. Let’s check the details here.
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Netflix Ad-Supported Plan May Launch Earlier than Expected.!
According to the report in TechCrunch, Netflix ad-supported plan will launch on November 1, 2022. In addition, the launching of Netflix ad-supported plan could compete with its rival Disney+ Hotstar, which is also aiming to introduce its ad-supported plans in December 2022.
Netflix’s ad-supported plan is anticipated to begin first in the United States, Canada, the United Kingdom, France, and Germany, followed by additional territories. Netflix has opted to remain silent for the time being, stating, “We are currently in the early stages of considering how to offer a lower-priced, ad-supported tier, and no decisions have been made.”
In addition, we have information about Netflix’s advertising strategy. Compared to the typical $20 CPM, it is rumored that Netflix may charge marketers $65 CPM (cost per mille or cost per thousand). The OTT platform is rumored to aim for a $20 million yearly expenditure and eventually charge roughly $80 CPM.
Negotiations are likely, and it remains to be seen what Netflix and the marketers agree on. It is reported that Netflix intends to air 4 minutes of advertisements every hour, which is pretty brief. It has also appointed former Snap Inc workers Jeremi Gorman and Peter Naylor to lead its advertising division.
The new ad-supported plan is rumored to cost $7 to $9, though it may be less expensive in India. Previous speculations said that the plan wouldn’t cover all of Netflix’s programming and may even forgo displaying advertisements in part of it. The plan could only offer 480p quality, and there might not be a way to download the movies and TV episodes for offline watching.
Final Words
Concrete specifics are still anticipated, and if Netflix is planning a two-month debut, we expect them to release them shortly. We will notify you as soon as we learn more about this. So, keep tuned, and let us know in the comments if you’re interested in Netflix’s cheaper, ad-supported plan.